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Vantino to Implement Digital Strategy for FFU Marketing

Vantino to Implement Digital Strategy for FFU Marketing


FFU Marketing and Vantino recently agreed to cooperate for developing their new Web platform. FFU Marketing is an exclusive subsidiary which is in charge of the commercial and marketing activities of the Football Federation of Ukraine (FFU). Vantino has already designed a new landing page capturing potential leads, and developed a new CMS for managing efficiently the content of FFU Marketing website.

Next steps of FFU Marketing digital strategy include the development of the following modules for their new web platform:

  • comprehensive presentation website
  • fan club
  • online store
  • FRM solution (i.e., CRM in the parlance of the football industry)

The primary goal of the new Web platform is to increase the online visibility and bring new revenue channels to FFU brand and its sub-brands. The developments are thus geared in priority toward the following aspects:

  • Creation of a Web platform for increasing the audience coverage and engagement, as well as for promoting FFU brands and its sub-brands.
  • Development of an online store for selling branded goods.
  • Integration of CRM tools for managing the client database.

Vantino team has selected cutting-edge technologies to build in a productive way the new Web platform for FFU Marketing, and follows an agile approach to maximize the added-value and quality of the new functionalities being developed.

Stay in touch not to miss the launch of the next releases of FFU Marketing website!