Digital Strategy for FFU Marketing

FFU Marketing and Vantino have agreed to cooperate on a new Web platform. FFU Marketing is the subsidiary that runs commercial and marketing activities for the Football Federation of Ukraine (FFU). Vantino has already designed a new landing page to capture leads and built a new CMS to manage the FFU Marketing website content efficiently.

The next steps of the FFU Marketing digital strategy cover the following modules on the new Web platform:

comprehensive presentation site
fan club
online store
FRM (Fan Relationship Management — the football industry's CRM)

The primary goal of the new Web platform is to grow online visibility and open new revenue channels for the FFU brand and its sub-brands. The work is therefore prioritised around:

a Web platform that grows audience coverage and engagement and promotes FFU brands and sub-brands
an online store for branded goods
CRM tooling to manage the client database
a modern technology stack selected by the Vantino team, delivered with an agile approach to maximise the value and quality of each new feature